Green lines to F1 Tyres, circles of greener motoring for the world
Tokyo (February 26, 2009) – Bridgestone Corporation today announced that as the official tyre supplier of the Formula One (F1) World Championship it will supply MAKE CARS GREEN TYRES to all teams at every race this season. Through this initiative, Bridgestone Corporation aims to further spread the message of the MAKE CARS GREEN environmental campaign. Since last year Bridgestone Corporation has been promoting the campaign globally with Fédération Internationale de l’Automobile.
This season, we will supply to all Formula One Grand Prix events two types of dry tyre with different compounds (rubber hardness) and two types of wet tyre with different tread depths. In order to differentiate the tyres within the two categories of tyre, the softer dry tyre and the heavy-rain-use (extreme wet weather) tyre will be indicated in green lines.
Last year, we used white lines to differentiate tyres. Bridgestone supplied MAKE CARS GREEN TYRES to the Japanese Formula One Grand Prix, which provided a good way of informing the legions of F1 fans around the world about the MAKE CARS GREEN campaign. This year, we will be delighted if the Formula One World Championship, through its global audience, helps popularise the circles of greener motoring internationally.
Amid growing worldwide concern with environmental protection, the Bridgestone Group has established a Fundamental Environmental Statement with the slogan, “To provide a safe environment for all our children and the children of future generations.” Guided by that philosophy, we are advancing a wide variety of environmental management initiatives that reflect the broadening of our business area.
The MAKE CARS GREEN environmental campaign aims to reduce the effect of cars on the environment by informing drivers using cars in an earth-friendly way. In partnership with automobile associations in countries worldwide, Bridgestone Corporation and the Bridgestone Group are calling on drivers to observe the “10 points for greener motoring.”
10 points for greener motoring
1. Buy green
2. Plan your journey
3. Check tyre pressure frequently
4. Reduce loads and avoid the need for roof racks
5. Don't warm up your engine before starting off
6. Use air conditioning only when necessary
7. Accelerate gently and keep your speed constant
8. Use engine braking
9. Don't idle your engine
10. Offset your CO2 emissions
For details of the MAKE CARS GREEN campaign, please visit:
http://www.bridgestone.co.jp/english/eco/project/makecarsgreen/