What is Think before you drive?

Think Before You Drive is a safety campaign that focuses on simple road safety messages to help reduce road deaths, globally estimated at 1.2 million a year. The campaign partners; Bridgestone Corporation and the FIA Foundation, share the common goal of improving global road safety.

The campaign promotes simple road safety messages:

For the Bridgestone Corporation, the campaign is an extension of the tyre safety educational activities that Bridgestone conduct on a global scale. For the FIA Foundation, the campaign builds on successful seat belt campaigning in Europe and Latin America.