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Bridgestone takes MotoGP technology from racetrack to road

While the world of MotoGP may seem a far cry from the realm of the everyday motorcyclist, the lessons learned in the heat of competition enable Bridgestone to deliver unrivalled safety and performance to its consumers.
If you’ve ever wondered why Bridgestone invests so much time and money in MotoGP, the answer is simple. Of course it works very well as a marketing and product promotion tool, but by far the greatest benefit is in the form of technology transfer.