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The Potenza Range

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The benefits of choosing Potenza tyres

Potenza Benefits
New Tyre

Looking for new tyres?

Finding the right tyre for your car by simply entering your registration
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The Potenza Range

  • Performance

New Tyre

Looking for new tyres?

Finding the right tyre for your car by simply entering your registration
Get in touch with our friendly team

Potenza tyre technology

  • Ultimate control and stability
  • Safe driving in all conditions
  • Enhanced grip and traction
  • Motorsport feel and performance
  • Results proven innovation

Ultimate control and stability

The asymmetrical and rigid tread design of Potenza tyres is engineered to provide the ultimate control and stability during cornering.

The stiffened central rib of the Potenza S007A delivers increased responsiveness and stability in all conditions.

On the Potenza Adrenalin RE003, shortened lug grooves increase the rigidity of the shoulder block, taking handling stability to a new level.

Note: RE003 product is shown

Safe driving in all conditions

The Potenza range is designed for superior safety in the wet and dry.

The rounded tread blocks of the Potenza S007A create high contact pressure to provide an enhanced level of grip, especially in wet conditions.

On the Potenza RE003, pulse grooves and deflectors provide advanced drainage and anti-hydroplaning performance.

Note: RE003 product is shown
 

Enhanced grip and traction

To deliver higher tyre stability and improved traction, Potenza’s sidewalls are reinforced with polyethylene terephthalate, and in some cases even Kevlar (some sizes of S007A). Rim guards are present on low profile sizes to protect your investment.

Note: RE003 product is shown
Motorsport feel and performance

Potenza RE003 features a wide centre rib and curved groove wall that deliver ultraprecise handling and cornering performance.

Note: RE003 product is shown

Results proven innovation

With improved levels of ride comfort and performance, Potenza S001 RFT represents a significant breakthrough in tyre design and technology. 

Run Flat Technology

Our Next Generation Run Flat Tyre – the Potenza S001 RFT – delivers a level of ride
comfort that redefines the understanding of Run Flat Technology.
The Challenge

The Challenge

While the reinforced sidewalls of Run Flat tyres keep them working without air pressure, they also create a stiffer drive than conventional tyres when they are inflated.

Potenza S001 RFT

The Innovation

To overcome this limitation, we’ve introduced a revised sidewall and next generation heat-supressing technology into the design of the S001 RFT.

The Innovation
Nona Pro Technology

Nano Pro-Tech™ and Cooling Fin

To combat heat generation from within the tyre, we’ve used Nano Pro-Tech™ to develop a new rubber compound for the reinforced sidewall.

To supress heat generation on the outside of the tyre, we’ve introduced fins along the tyre wall exterior.


Watch all the action

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    Aston Martin Bridgestone S007A
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    Potenza Adrenalin RE003
  •  
    Potenza S007A

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