Bridgestone E8 Commitment

We’re thinking ahead – to the year 2050, specifically. That may seem a long way off, but in the context of global sustainability, it’s the blink of an eye.

Thinking ahead means thinking bigger, the reality of the future is a mobility eco-system that is complex and demands more beyond just what we do for individual customers. Not only do we have to evolve, but we also look toward our partners to co-create these new value offerings so we can improve the way people move, live, work and play today and for many generations to come.

This is what led us to introduce the Bridgestone E8 Commitment. To earn the trust of current and future generations, Bridgestone has established 8 values to solidify our commitment to a more sustainable world. The Bridgestone E8 Commitment connects to every aspect of our business and guides our decision-making throughout the development and delivery of our products, services, and solutions so as to support the realisation of a sustainable society.

  • Energy

    Committed to the realisation of a carbon neutral mobility society.

  • Ecology

    Committed to advancing sustainable tire technologies and solutions that preserve the environment for future generations.

  • Efficiency

    Committed to maximising productivity through the advancement of mobility.

  • Extension

    Committed to nonstop mobility and innovation that keeps people and the world moving ahead.

  • Economy

    Committed to maximising the economic value of mobility and business operations.

  • Emotion

    Committed to inspiring excitement and spreading joy to the world of mobility.

  • Ease

    Committed to bringing comfort and peace of mind to mobility life.

  • Empowerment

    Committed to contributing to a society that ensures accessibility and dignity for all.

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