Through constant innovation, we collaborate with partners to meet ever-evolving needs in a complex mobility landscape.


Providing constantly evolving solutions for better tyre and vehicle maintenance, enhanced fleet management and monitoring.

With a complex mobility eco-system of electrification, autonomous driving and ride-sharing emerging, Bridgestone embraces changes to stay ahead of the technology curve. Through innovation, we will continue to provide value-based solutions and services for non-stop mobility for all our customers.

Properly-diagnosed tyres, for example, not only enhance safety and fuel efficiency, they also extend tyre life. With predictive maintenance there is a reduction in tyre inspection and maintenance workloads, cutting back on downtime traditionally associated with manual tyre inspections and saving considerable man-hours. All these have significant cost implications, both for drivers and fleet operators.

Through regular tyre monitoring too, tyres can be sent to retread when they reach the optimal tread depth – maximising the retread tyre life and optimising the economic value of all tyres.

Finally, with easy access to tyre data, Bridgestone is able to use the data collected as a basis for research to develop even better quality subsequent models at optimal cost.

Bridgestone World Solar Challenge

Innovative transformation at every event – and ahead of future demand.

With increasingly complex mobility systems emerging, Bridgestone strives to address challenges head-on – extending ourselves beyond our comfort zone. By continuous innovation, we expand the scope of our product and service offerings ahead of future demand.

In this respect, BWSC embodies the same spirit, with a perfect platform for non-stop innovation, as teams and participants grapple with regulation changes, to develop new and better ways to traverse 3,000km from Darwin to Adelaide, more efficiently with every consecutive event.

This raising of the competition bar not only pushes participants but has resulted in groundbreaking innovation, like Lightyear One. There is no doubt that more innovations will be realised in future as the BWSC keeps challenging participants to extend Bridgestone beyond our current capabilities.
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