We continue to excite car manufacturers, dealers and audiences at every innovative turn with race participation events like the NTT INDYCAR® SERIES, the Endurance World Championship (EWC) and the Super GT to name a few.

Through such partnerships with renowned car names – and through the use of proprietary virtual tyre modelling – we have been able to come up with exciting Potenza variants, in a shorter development time, using less resources.

This has helped us excel and produce consistent strong showings against competing tyres. In tests carried out by independent TÜV SÜD in 2020 for example, the Potenza posted the best lap times with judges highlighting the “almost perfect handling characteristics”, as a key factor. Other independent tests from the Auto bild and Asia’s Ultimate Tyres Award (AUTA) have led to similar conclusions, with Bridgestone winning the 2022 Ultra High Performance and Overall Tyre of the Year.

Potenza’s great race heritage arouses and amplifies passion, sparking joy in the driving journey both on the track and on the road. We will continue to help drivers beat racing times, pushing the vehicle to the limit across the finish line.

Combining technical prowess and proven ground technologies – and using this opportunity as a springboard – we strive to meet the exacting quality demands of premium brands to produce tyres of extreme calibre and performance. Ultimately, we want to create euphoria on the greatest stage – as our 69-time Firestone victories in Indy500 attest to.

While the thrill of races inevitably stirs senses, we’re moving to an equally-important frontier – that of sustainability, as we look at Motorsports from a different lens. For example, we are looking to participate in more endurance-type races, like the Suzuka 8 Hours Endurance Race. Also, the Bridgestone World Solar Challenge is aligned with this goal, with sustainability its core motivation.

With passion, purpose and determination, our innovative pursuit of finesse and extreme performance strives to also reach new performance highs on the environmental front, so that the joy of driving is sustained and enjoyed for generations to come.