Better fuel efficiency, better for the environment

What do you need to make a tyre green? Well some remarkable innovation for a start. Add to that, the world’s best tyre designers, engineers, ever-evolving technology, and of course a resolute commitment to the environment.

The result is Bridgestone’s Ecopia range of tyres, and the difference is a much lower rolling resistance. Put simply, rolling resistance refers to the amount of force required to power a tyre forward. Reducing this resistance means that less fuel is consumed whilst creating this movement. In turn, this reduces the vehicle’s production of the harmful carbon dioxide emissions that pollute our air and contribute to global warming.

With the same amount of force applied, a vehicle fitted with Ecopia tyres can travel significantly further. Click here to see Ecopia's low rolling resistance in action >

Cutting edge technology

Such a groundbreaking tyre is the product of some revolutionary thinking. The inspiration of such thoughts can be seen only through the lens of a microscope. Creating a low rolling-resistance tyre is a molecular science.

In a conventional tyre’s compound, carbon molecules inside the tyre clump together, causing friction and generating heat, leading to energy loss. An Ecopia tread compound features state of the art reinforcement technology which keeps the carbon molecules dispersed, minimising energy loss and friction.

Conventional tread compound             Ecopia tread compound

  Carbon molecule                           Ecopia molecule

Uncompromised safety

Some things in this world are simply more important than saving energy and lowering your carbon footprint. That’s why the safety of you and your family was always a primary consideration throughout the development of Ecopia. The result is an incredibly beneficial, low rolling-resistance tyre, which maintains the high degree of quality and safety standards that Bridgestone is renowned for.

Click here to see Ecopia in a comparative wet braking test >