Born from Formula 1

Few other things push the law of physics like the tyres of a Formula One car. Lap after lap they’re subjected to an astounding amount of pressure and stress, all at incredible speeds. Bridgestone Potenza was engineered and refined to meet these relentless demands and the constant thirst for improvement from Formula One drivers and their teams. It was this drive for innovation and technology that now gives a Potenza tyre its global reputation for unbeatable performance.

Chosen for the best

Exceptionally crafted to provide the ultimate in performance and driver response; it’s then fitting that Potenza is chosen to match the most demanding and complex driving machines, which share the same characteristics. Enzo Ferrari, Porsche 911, Audi A3… for these and other elite sports models, Potenza is the clear choice to complement the unique degree of performance that they were built for.

Control

With exceptional steering response, grip, race-proven technology and innovation like no other, Potenza is geared to deliver incomparable control for the driver.

Click here to see the Potenza television commercial >